Definitive guide for project sponsors launched

DateJuly 2021

Silverbear, the UK's leading Microsoft partner to work exclusively with the membership sector, has armed executives undertaking the role of project sponsor with the tools required to effectively manage and implement a major digital project following the launch of A project sponsor’s guide to digital transformation.

The guide, which was launched on 16 June, is believed to be the first-ever to specifically focus on project sponsors working within the membership sector. It also directly addresses findings from the Project Management Institute, which revealed how organisations that undervalue project know-how in their bid to drive change report an average of 67 percent more of their projects failing outright.

Project sponsors are individuals with overall accountability for a project and who are tasked to ensure a project delivers the agreed business benefits. Working through six key areas including setting a vision, building consensus, investing in skills, managing incentives, provisioning resources, and developing an action plan, the guide offers a plain-speaking methodology framed around two parts that include what a project sponsor needs to know, and what a project sponsor needs to do in the context of digital transformation.

Co-authored by Silverbear and Mark Williams, founder of programme and project management consultancy,, A project sponsor’s guide to digital transformation aims to offer respite from over-complicated project management models and texts currently available.

Carl Grieves, Chief Executive at Silverbear, comments: “Significant change projects require significant skills, resources, and knowledge. Yet despite the project sponsor playing a critical role in what is often a critical project, there has traditionally been a lack of information for those who ultimately carry the can. By producing A project sponsor’s guide to digital transformation, we want to help project sponsors gain a better understanding of what is expected of them, and establish what they should expect from others as they embark on their own programme of change.”

Mark Williams adds: “Although aimed at the project sponsor, A project sponsor’s guide to digital transformation is really for anyone within the business or IT project teams who think they might want some help. It’s an informative, versatile, and easy-to-use guide that acts as a project compass, a checklist, or can even be used as part of a mid-point review. Regardless of how and when it’s used, I’m confident that even the most seasoned project sponsor will find new insights as they work through the guide.”

Silverbear is an integrated membership solutions platform built on Microsoft Dynamics and the only CRM provider in the UK to hold five accreditations from Microsoft. It processes £440m in member subscriptions every year, has almost 4.5 million members under management, and works with illustrious organisations including the Royal College of Nursing, the Natural History Museum, and the Institute of Directors.

To download a copy of A project sponsor’s guide to digital transformation visit HERE

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