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Natural History Museum

Natural History Museum

The Natural History Museum embarked on a project with Silverbear to utilise the leading Microsoft Dynamics CRM-based platform to deliver improved visitor engagement and drive membership sales.

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CRM is at the top of the museum's digital strategy. Therefore we spent a long time finding the right supplier to work with us. We needed someone who understood our industry and some prebuilt configured product to do a job. However, we also needed genuine partnership: an organisation who could jointly share the rewards and pain of our ambitious Microsoft CRM plan. Silverbear has proven to be what we needed. It has been a genuine partner in our changes which are transforming the museum


Dave Thomas

Head of ICT, National History Museum

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