The Expert Witness Institute nets a 94% reduction in manual processes since adopting Silverbear
During 2020, Silverbear ran a series of webinars with our clients to feedback on their experience of working with us as their CRM partner. These sessions focused on a number of different aspects of running a successful digital transformation programme including effective project management and governance, supporting change management when adopting new technology, and the benefits of modern tools.
One of the most interesting outputs of the series was the different ways that organisations measure the impact of working with Silverbear to articulate return on investment and benefits. Our objective as a digital partner is to support our organistions to become more efficient, but simply installing new software doesn’t guarantee this, particularly if there is no proactive analysis of the impact the tools are having on organisational performance.
One of the most impactful sessions was with the Expert Witness Institute, an organisation that went live with Silverbear in summer 2020. EWI had found that its previous CRM system was unable to support its ambitious strategic growth plans and was limiting the way it communicated with its existing membership. The Silverbear project focused on designing a platform that would become their prime engine for organisational growth and effectively unify EWI’s CRM and CMS systems.
In presenting the impact of the new Silverbear solution, Simon Berney-Edwards, EWI’s CEO, explained that he was able to measure tangible, and significant, improvements to a number of core business processes since adopting Silverbear:
Figure 1 – Time savings on core EWI business processes following adoption of Silverbear 365
Simon explained that he had predicted Silverbear 365 might save the organisation ~50% of time attributable to most of its administration and manual, paper-based tasks, but he had not anticipated such a significant performance improvement – a total reduction of 94% in time spent on manual tasks. He also explained that the discipline of examinining this impact had really driven home what a huge impact the platform was making to him and his colleagues.
In summarising this experience, Simon explained “what you get with Silverbear is a huge breadth of experience and a thorough understanding of how membership organisations work. Our previous experience with CRM was very poor, yet Silverbear was able to not only enthuse the team and ensure that they bought into the process, but also deliver on what they promised. We're delighted with the new system and look forward to using the time we've saved to invest in the organisation and its members.”
EWI’s case study webinar is available to stream online here.