October saw fellow ClearCourse company NetXtra launch a new member engagement mobile app for the National Union of Rail, Maritime and Transport Workers. In its first weeks of launch the RMT app has been ranked 18th on the Apple App Store, 9th on the Google Play Store and been featured as one of the top free apps for android.
The app is designed to mobilise the RMT union members, providing information and alerts specific to their interest and geographic areas and enabling them to contact their branch secretary, register for events (which can automatically populate in their device calendar), and sign petitions through thumbprint and face recognition technology. There are already future updates planned which will extend to the launch of a digital membership card, remote voting and other value-added features for members.
The NetXtra member engagement app integrates with existing CMS and CRM systems to populate the interface with content relevant to the member and pushes data provided by the member back into the CRM to augment records. This data driven approach saves organisations valuable resources and optimises the investment in existing systems, content and communications strategies.
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