Highlighted case study: The Road Haulage Association (RHA)
Road Haulage Association (RHA) is the UK’s only trade association dedicated solely to road haulage.
With a remit that encompasses campaigning, advice, training, information and business services for over 7,000 members, the effective and simultaneous management of multiple elements of the organisation is imperative in order for RHA to thrive and grow its membership.
However, after several years of unsuccessful attempts to deliver a viable solution that effectively supported the organisation’s strategic goals, internal perceptions of CRM were growing ever more negative and doubtful that a solution would be delivered.
After demonstrating that it could meet the RHA’s functional and operational requirements, and following a rigorous selection process, Silverbear won the contract to implement its flagship membership CRM system.
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