The Benefits of an Integrated Membership Website
For most existing or prospective members, your membership website will be the first point of contact they have with your organisation. From finding out about your membership offerings, your work and history, to the events you host and the items you sell – your website should supply key stakeholders with all the information they’re looking for.
Silverbear understand that this is quite often the most vital tool in your sales and communication toolbox, so have ensured that the websites we can provide as part of Silverbear Membership are fully integrated, responsive, dynamic and engaging.
Silverbear will work with you to either integrate your existing website into Silverbear Membership, or as part of the solution we can build you a brand new website.
Key features of our membership websites include:
Self Service Portal
The self-service portal is the hub of your membership system where members are concerned. This gives them the ability to log in and manage everything to do with their own account. From here they can:
- Update their profile - address, job title, contact preferences etc
- Renew their membership
- Register for events, training and exams
- Purchase items from your online shop
- Network with other members
- Gain access to exclusive content
- and more
The self-service portal is an important way of adding value to your membership offering.
Empowering members to take control of their own membership also mean that staff within your organisation are free to work on more strategic tasks, rather than dealing with minor enquiries and membership requests.
More and more people are using the mobile devices and tablets to access the internet. It’s no longer the case that people only go online at work or on their home computer. People want 24/7 access wherever they are – and this is now a reality due to the development of tablets and smartphones.
Working perfectly doesn’t just mean it loads on mobiles and tablets – it means it has been programmed to respond to the different size screens people will be using. So all aspects of your membership website – from the images, text and other items, are all shown in a way that’s visitor friendly.
If you’re not sure responsive design is important to your membership organisation, take a look at these stats from Smart Insights:
- More than 20% of Google searches are now being performed on some sort of mobile device
- 25% of Internet users only access the internet via a mobile device in the United States
- 25.85% of all emails are opened on mobile phones, with another 10.16% being opened on tablets
- In 2014 mobile Internet usage is expected to overtake desktop usage
So it’s vital that your website works perfectly on desktops, tablets and mobiles.
Your website will be integrated into Silverbear Membership, your finance solution and any other office system you require.
This means any activity individual members undertake online are instantly logged within your systems. Events they've registered for show within Silverbear Membership, invoices they've paid show in your finance system. Every activity is automatically logged so you always have a single view of all your members.
Websites are no longer the flat, one-dimensional, brochure style sites from years before. Nowadays they’re interactive, engaging and sticky (sticky meaning that people return to them on a regular basis due to the relevant, entertaining or useful content).
Silverbear help make your website as engaging as possible, by integrating your social media feeds, such as Twitter and Facebook, into your website. We can also build complex (yet easy to use) forums so your members can network with each other on your own social platform.
We ensure that your website is designed to your specifications - to include all the design and brand elements that make up your corporate standards.